As a business owner, I'm sure you're constantly on the lookout for ways to expand and grow your business. One area that is becoming increasingly important for businesses is automation. With so much competition in the marketplace, businesses need to find ways to streamline their processes, reduce costs, and improve efficiency.

You might have even received requests for automation support from your clients. However, there are different ways in which you can serve that market. In this blog post, we'll explore 6 reasons why it might be worth looking into partnerships with an automation expert instead of hiring someone in-house to do the fulfilment for your clients.

Let's dive in.

1. Lower Overhead Cost

One of the most significant advantages of partnering with an automation expert is the lower overhead cost. Hiring and training an in-house team can be costly, especially if you're just starting. According to Glassdoor, the average salary for an automation specialist in the United States is $74,000 per year. Compare that to outsourcing to a platform like Upwork, where the average rate for an automation specialist ranges from $40 to $110 per hour.

Partnering with an automation expert allows you to reduce costs and scale your automation needs as you grow. Instead of hiring a full-time staff member to sit idle when automation isn't needed, you can engage an automation expert on a project basis.

2. Avoid Distractions from Your Core Business

Automation is a good-to-have feature that clients will want, but it's not necessarily what you specialise in. By partnering with an automation expert, you can focus on what you do best and avoid the distraction of building out an entire automation funnel. Not all of your clients will need automation, so why not partner with someone else to handle it while you focus on your core business?

3. Exposure to a Wide Range of Businesses and Workflows

Bringing someone in-house to fulfil automation needs means they'll be restricted to working with your clients only, in your particular industry or niche. However, partnering with an automation expert allows you to tap into a wide variety of businesses and workflows. An expert will have access to a range of businesses and will have seen many different types of workflows. They'll be able to adapt those workflows to suit your needs, providing fresh perspectives and ideas you may not have thought of otherwise.

4. Access to a Wide Range of Expertise

An in-house team member may only be specialised in a particular app or tool, while an automation expert will have a whole team with a range of different app specialisations and expertise. For example, there are hundreds of CRMs and integration layer apps out there, making it impossible for a single in-house team member to be an expert in all of them. An automation expert will have already touched on all of these tools for different sectors and businesses, meaning they can leverage that experience to provide you with the best solution.

5. Partner Drives the Scaling Efforts

When you partner with an automation expert, you don't need to worry about training or managing staff as you scale - that falls on your partner. This allows you to focus on your core business while the automation expert handles the scaling process.

6. Partner is Incentivised to be Accountable & Proactive

To make sure that you continue partnering with them, the partner will make sure that do a good job and constantly comes up with new ideas to satisfy you and your clients' needs.

On the other hand, once you bring someone in-house, the tendency is for them to simply execute based off your instructions, with little to no initiative on their end.

In conclusion, partnering with an automation expert can provide numerous benefits for businesses looking to get an edge on their competitors and open up an alternative income stream. By leveraging the expertise of an automation expert, businesses can keep their own overhead low, while improving customer satisfaction.

If you're considering partnering with an automation expert, it's important to do your research and find a partner that meets your specific needs. With the right partner by their side, businesses can accelerate their business growth and achieve lasting success.

P.S. interested to explore a partnership with me? Click here.